Aidan Heintzman is a social entrepreneur and founder of Hello Earth, a company dedicated to creating and building story-driven consumer brands that support social and environmental causes. In response to COVID-19 their team has launch 2 brands to help those most affected. Life Crates is a food program preparing and distributing 70,000 caloric boxes to low income seniors. Love Your Neighbour is a consumer facing zero profit brand allowing anyone or any group to directly donate Personal Protective Equipment to Frontline Workers. Aidan was previously Founder and Director of MySimple, an every-day underwear label that donates a pair to the homeless with every pair purchased. Before that, he was the Director of Heroes in Black, an organization dedicated to supporting homeless and at-risk youth. Aidan Heintzman: Building Impactful Story-Driven Brands 2:00 - Aidan's Background & Journey Through Brand Building 7:30 - Creating an Infrastructure that Empowers Other People 8:30 - Startup studio Business Model Explained 10:30 - Passion for Building & Going from Idea to Product 11:45 - Opportunities & Trends to Pay Attention to in 2020 14:00 - Building Relationships, Communities & Businesses in the Post-Pandemic Times 16:00 - Finding Supporters, Partners & Suppliers for Life Crates 19:45 - Success is a Numbers Game 21:00 - Dealing with Stress, Anxiety, & Asking for Help 24:00 - Resources, Podcasts (How I Built This - Guy Raz; & Masters of Scale - Reis Hoffman; Well Made - Lumi) & Aidan's Process to Making Connections 27:00 - Networking & Tips for Connecting with Others 30:45 - Dual Entity + a Syndicate Model Explained 34:15 - Biggest Lesson Learned in the Past 12 Months 35:00 - What Does the Future Hold For Aidan? 38:00 - Starting a Brand & Which Industry You Should Focus On 44:00 - Tech Companies & Social Causes 46:30 - A Millennial Is, a Millennial Should be & a Millennial is Not Connect with Aidan Website: www.lyn.earth/ Instagram: @aidanheintzman @artlovesearth @lifecrates @lyn.earth LinkedIn: https://www.linkedin.com/in/aheintzman/