Meet Erin Bury - the co-founder and CEO at Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. Prior to Willful Erin held leadership roles at communications agency Eighty-Eight, startup publication BetaKit, and at Sprouter, which was acquired by Postmedia in 2011. She is a frequent speaker with Speakers’ Spotlight, writes a column for the Financial Post, and is a tech commentator on CTV News. Erin has appeared in publications including The New York Times, Forbes, and CNN, and has also been awarded the Marketing Magazine’s top 30 Under 30 award. During this episode Erin will be sharing her tips on how to successfully build a tech startup, how to market & scale it, and what tools and resources are available for entrepreneurs out there. As a serial investor and entrepreneur, she has a lot of experience and advice to share with our listeners and we are excited to have her on the show. Erin Bury - Tech & Marketing Expert, Helping Canadians Plan Their Future & Create a Will 1:12 - Meet Erin & Learn Her Story  2:49 - Finding Balance 5:27 - Entrepreneurial Skills & How to Develop Them 6:39 - Building for Millennials 8:41 - Willful During Covid 11:05 - Erin's Journey to Becoming a Marketing & Tech Expert 13:55 - Building a Tech Company with Her Husband & Her Tips 18:49 - When Should You Create a Will & How Does it Work 25:48 - How Long Did it Take to Create Willful 28:54 - How to Deal with Opinions & Feedback 31:41 - Advice to Someone Starting out as an Entrepreneur 34:56 - Marketing the Platform 37:50 - Where the New Founders Should Spend Their Dollars First 41:50 -  Resources that Erin Consumes 44:39 - Venture Capital & Angel Investing 46:49 - How to Deal with Bad Days 49:52 - A Millennial Is 49:57 - A Millennial Should Be 50:06 - A Millennial Is Not 50:19 - Connecting With Erin Connect with Erin: Website: www.willful.co/ LinkedIn: www.linkedin.com/in/erinbury/ Instagram: @erinbury @willfulwills