Claudio Romano is the Founder & CEO of Orchid B, the first end-to-end back-office platform for the self-employed and SMEs. Claudio started his career in investment banking at Merrill Lynch in London and then moved into management consulting, working for companies such as Accenture and Deloitte in Paris and Zurich. He is specialized in strategic planning and delivering major transformation programmes, including technology and M&A. Between 2012 and 2014, Claudio built and managed three commercial digital businesses at FIFA and then joined UBS to help build a global internal consulting practice. Before founding Orchid B, Claudio founded and operated his own boutique consulting firm.  During this episode Claudio will take us on a journey of building a tech startup from the idea inception to a commercial product. He will share his tips and advice for success and how to overcome challenges. We will discuss his routine, his networking secrets and how he is able to successfully keep building a tech startup during the pandemic. 02:42 - Meet Claudio & Learn about His Startup 07:19 - Competing Products in the Market 12:56 - Creating Orchid B into a Startup 20:10 - Dealing with Disappointments & Challenges 22:51 - Bootstrapping the Company 25:20 - How to Keep it Together? 27:09 - What Separates a Great Entrepreneur from a Bad one? 29:32 - Advice for Entrepreneurs who are Just Starting out 31:15 - Networking like a Pro Regardless what Time Zone You are In 35:03 - Content recommendations 38:24 - Trends to Watch out for in 2021 41:10 - Opportunities for Entrepreneurs 42:49 -  Orchid B Name Origin 44:16 - Advice to a Younger Self 46:06 - A Millennial Is? 46:15 - A Millennial Should Be? 46:42 - A Millennial Is Not? Connect with Claudio: LinkedIn: www.linkedin.com/in/claudio-romano Orchid B LinkedIn: www.linkedin.com/company/orchidb/ Orchid B Website: www.orchidb.com