In a world where content is king, it can be tough to stand out from the crowd. Any content that's already ranking well in Google is likely to have some backlinks to it. And the site it's hosted on might be authoritative as well. So making a piece of "great content" that's just a little better isn't going to be enough to overcome that content's "first-mover advantage."
You need to create something much better — something 10 times better — in order to stand out and dethrone the existing top piece of content. In this blog post, we'll share some tips on how you can do just that!
Creating content that's ten times better than your competitors might seem like a daunting task, but it's definitely doable. Here are a few tips to get you started:
- Plan and research your topic inside and out. Make sure you have a solid understanding of the subject before you start creating your content (blog, short-form videos, audio podcasts, etc)
- Take the time to create a catchy headline and an eye-catching thumbnail image. These are the first things people will see when they come across your content, so make sure they're good!
- Write in a clear, concise, and easy-to-read style. Keep your sentences short and to the point.
-Consistently review your analytics. Keep doing what is working and recreate what's not.
--Optimize your Rankbrain. The only reason to write 10x content is for SEO purposes. However, given that one of the primary benefits of 10x Content is improved Google rankings, it makes sense to invest some time improving your content for SEO. And by "optimise for SEO," I don't mean adding your keyword to your title and description tags. We are actually referring to RankBrain, a Google algorithm. RankBrain places a high value on one aspect: user experience. RankBrain specifically monitors how visitors engage with your website... and updates the SERPs appropriately
- Most importantly, focus on providing value. Your content should be helpful, informative, and interesting. If it is, people will be more likely to read it and share it with others.
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