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Ways To Increase Your Pinterest Following

Pinterest is a search engine that focuses on finding new ways to be inspired and discovering new things. That means it's not just a platform to engage with current clients, but it's also a terrific place to discover new followers, especially now that Pinterest has reached the 250 million monthly active user milestone. More than 70% of Pinners discover new brands on Pinterest, and 78% find brand content valuable.

Now, if you're a business owner or side hustler, you know how vital it is to create a social media following. And, if you want a site with a large number of prospective followers, Pinterest is your best choice. In this blog post, we'll discuss how to rapidly and simply boost your Pinterest following. Continue reading to find out more!

 

  • Be on the lookout for trending events and pins

    You can browse the Popular feed to see what's already scaling and performing well on Pinterest. Take notes, look for commonalities, and think about how you may apply these concepts to your own brand.  Consider re-Pinning it to one of your boards, following the user, or leaving a constructive remark when you come across great information.


  • Create eye-catching visuals

    According to Pinterest, the highest performing pins share three characteristics: they are visually appealing, intriguing, and actionable. That is, in that sequence.

    Because Pinterest is primarily a visual network, make sure you pick eye-catching photographs.

    You may also follow some of these tips: 
    • According to Pinterest, lifestyle photographs are more appealing than traditional product shots.
    • Images that are very cluttered should be avoided.
    • Vertical photographs should be preferred over horizontal ones. Vertical photos have a considerably bigger effect because 85 percent of Pinterest users search on mobile.
    • Make sure your photographs aren't too long or they'll be chopped off. 2:3 is the optimal aspect ratio (600px wide x 900px high).
    • Try it with video! If you have the means, short movies can help you stand out too. 
    • Consider displaying several goods in a single Pin. Pinterest discovers that Pins featuring numerous items might appeal to a variety of preferences and pique people's attention. To avoid overcrowding, stick to a four-product maximum per Pin.

  • Add keywords and hashtags 

    Because Pinterest is essentially a search engine, you should optimize your content for discoverability. Make your descriptions keyword-rich and incorporate important hashtags to appear in relevant searches.

 

  • Be on the lookout for HOLIDAYS

    Pinners are known to cause a frenzy of activity as seasons and holidays approach. Every year, more than six million people use Pinterest for Mother's Day, posting up to 12 million gift and celebration ideas. Christmas, of course, is usually a big deal, attracting 33 million Pinners and producing 566 million pins each year. Plan your holiday activities using Pinterest's Possibilities Planner. Create holiday content that is on-brand and distribute it with relevant keywords and hashtags.

 

  • Claim and verify your website

    To ensure that your profile image appears alongside the Pins visitors save from your website, you must confirm your site's legitimacy with Pinterest. This will also give website analytics, allowing you to get a better feel of what people are saving from your website.

 

  • Do A/B testing. 

    Any smart social media marketer understands that trial and error are an essential part of the business. Pinterest analytics provides a variety of tools and actionable information to help you understand how your audience interacts with your content. It's always a good idea to take a step back and examine why something is working or not working. It will be easier to implement what you've learned after you've discovered why something works.

 

If you're not already using Pinterest as part of your digital marketing strategy, now is the time to start. With 250 million active users, it's a platform that can't be ignored. And with 70% of Pinners discovering new brands on the site, it's also a great place to find potential customers. By creating eye-catching visuals and adding keywords and hashtags, you'll be well on your way to reaching more people on Pinterest. Don't forget to claim and verify your website so you can start tracking how many visitors are coming from Pinterest - and see what types of pins are getting the most engagement.

Ready to get started? Let us know how we can help your brand get started on Pinterest. 


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